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Density of keywords is the ratio of keywords against the total number of words on the web page. If it appears only once, it has a lower density and if it appears many times, it has a higher density. The websites having higher density has better chances of obtaining a better search engine. Some people have this very typical habit of repeating words in writing but it is aimless and leaves the reader irritated. So, the repetition has to have some reason and should not lead to disinterest. The website should be so structured that it is less complicated for the average user to work upon. Also, the keywords should be nicely blended with the text for maximum effect on the viewer. The website should be in a position to cater to needs of its viewers. This is the only factor on which its success depends.

website design company San Diego, website development company Los Angeles and Seo company San Francisco, Seo Orange County, web design company California are the professional companies in website designing . They have laid emphasis on certain points as to how the ranking of the websites can be improved.

There should be logical usage of keywords. The website should not have excessive usage of keywords; otherwise, it becomes an example of illogical writing.

The keywords should be repeated as they are words like – ‘it’ and ‘like’ should not be used in place of keywords. This makes the writing interesting to read.

Keywords should be chosen wisely keeping in mind the area which the website is dealing with, also, the words which could come to the visitors mind while searching for the same.

Keywords density also decides the traffic on the website. If the websites uses the keywords which most people have chances to thing while resorting to search engine then the website has great chances of being viewed. The keywords need to be strongly related to what the website offers. They should be simple so that even an average user can easily understand. After drafting the text the keywords can be placed at more important places seeing and judging its effect on the viewer’s mind Sometimes’ rephrasing the entire sentence makes it easy for the writer to use the keywords many more times. Nowadays, website designing companies use intelligent graphics to help the viewers get the desired information very quickly. Keywords also play an important role in this.

There is Psychological phenomenon that works behind keywords. The more times the keywords are repeated the more a visitor is drawn towards the website and the things publicized through it. Keyword prominence is also an important factor leading to the overall effect of keywords on the visitor’s mind. Keyword prominence means where exactly the keyword is placed on a webpage. It is advised that it should be place in the beginning, towards the end, at the beginning or end of the sentence. The most important keyword should be repeated to most number of times for maximum advantage. Generally, 2-8% density ration is preferred by most of the popular websites.

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